What is SEO and how can it help my business in 2019?
A SEO specialist
It should come as little surprise that SEO is the skill at the top of our list in 2019.
You’re thinking, “C’mon, Ryan. It’s 2019. SEO is kind of defunct, right?” Some people like to believe that SEO is dead, but nothing could be farther from the truth. SEO is just as important now as it’s ever been, if not more so.
But there is far more to SEO than just getting your website to show up for certain search queries. Due to the changes in Google’s search algorithm, SEO practices are changing. Businesses are beginning to understand the importance of white-hat marketing techniques, such as content marketing and guest blogging, which are becoming a critical part of SEO success.
Because of all of the changes within the world of SEO, hiring a dedicated team of SEO experts has become darn near a necessity. Companies need a person or a group who can keep up with the rapidly evolving world of SEO.
SEO is something that evolves on a regular basis and requires a genuine interest to stay on top of the almost constant changes to the search algorithms and best practices.
What is PPC and how can it help my business in 2019?
There are a number of businesses generating high amounts of revenue who want to expand their reach through paid advertising. The problem is, they don’t know how to properly allocate that money to ensure that it generates a high ROI.
That’s where PPC marketing comes in. The ultimate goal of PPC is to help a company’s website reach rank #1 within Google by bringing in high quality, targeted traffic.
In theory, this sounds incredibly simple.
But in practice, this is one of the most difficult marketing jobs in the world. You have to have a strong grasp of math, marketing strategy, and analytics.
You also need to know Google Analytics and AdWords like the back of your hand.
And then, you need to be able to develop campaigns that are providing measurable results to your clients, analyze those campaigns, and report on them.
PPC is incredibly complicated, important, and high investment/risk. Which is why it’s also one of the best paying marketing jobs on the modern market.