Give us a call, email or check out answers to common questions below
How does our investment in marketing affect the bottom line?
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
If you’re unsure of whether Google Ads (formerly known as Google AdWords) has the potential to generate revenue for your business, you’ll be glad to hear that businesses typically make double their investment on the platform.
And if you’re already running Google Ads campaigns, but not seeing these kinds of results, this could be a sign that your strategy is in need of some adjustments.
How much do other companies spend on marketing?
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin – after all expenses – is in the 10 percent to 12 percent range.
Will social media help my SEO efforts?
Social media can have a ton of indirect influence on your SEO rankings. The two biggest ways are from external links and fresh content. The first and foremost is that your social media accounts will almost always show up on the first page of Google for your company name. This can be helpful in driving brand awareness.
Secondly, as Google’s search algorithms continue to get smarter, it puts a bigger focus on new, fresh and high-quality content. If you are writing a bunch of high-quality blog posts or taking killer product photos that are getting shared like crazy on social media channels, it will likely start to improve your search rankings for that particular page in time.