Competition in almost any industry is fierce. We live in a global economy, so your competition extends far beyond the business across town these days. Fortunately, there are some advertising techniques that boost brand awareness and help consumers remember your company name.
Branding is your reputation. It is how customers see you not what you think your company image is. You can influence your brand image through smart marketing techniques.
1. Create Consistent Content
Do you want to be a favorite destination for customers online? Create new content on a consistent basis. Readers need to know they can expect a new blog post about how to better use your product every Wednesday without fail, for example. Consistency is equally important for social media traction. Consistency is key.
2. Add Video
Videos create something memorable and allow you to stand out from the competition. A landing page with a video has an 86 percent higher conversion rate. Videos also allow you to show off your personality as a company and increase recognition.
3. Focus on Visual Branding
Visual branding is the most important aspect of your company’s presence, including the images and colors you use. For example, if you use a specific color palette on your website, you should also use those colors on social media and vehicle wraps. When customers see a certain combination of colors together, they should think of your brand.
4. Introduce New Products
Let your fans know about new products or improvements to existing products. This is your opportunity to market to people who already love what you have to offer. Your chances of selling to current customers are greater than selling to someone new, so really step up your advertising to your current customer base.
Trader Joe’s does a great job of introducing new products as they hit their stores. They share a blog post featuring the item and telling about the background of it and why they chose to put it in their stores. They also utilize cute memes and interesting photos to drive social media shares.
5. Interact on Social Media
Speaking of social media, take the time to interact with your fans on the networks that your target audience frequents. If one of your followers comments on a photo you uploaded to Facebook, thank them for their comment and share something interesting, funny or warm with them.
6. Promote Your Transparency
When a brand commits to full transparency, 94 percent of customers are more loyal to that brand. Be open and honest. Point out your flaws in your marketing and then explain why they are positives or how you’re turning them into positives.
7. Add a Blog
If you don’t yet have a blog, add one. Companies with a blog get about 67 percent more leads than those who don’t. A blog also gives you natural content that drives traffic from search engines to your site. This alone increases your reach.
8. Solve a Problem
What is a problem that your average customer faces and how can you solve the issue? Solving a problem drives new leads your way. If you deliver, you’ll gain loyal customers and word-of-mouth advertising that no amount of money can buy.
GymIt taps into a concern its typical audience member has — overpriced gym memberships you can’t get out of. They focus on the fact that they never have contracts and state you can cancel at any time. Memberships cost $5.95 per week. Memberships are billed bi-weekly, so you can try it out for a couple of weeks without being tied in for a full year.