Pineapple Marketing Co. is a premier Internet and direct marketing company based in Baltimore, Maryland with a mission focused on providing the highest level of customer service in the marketing industry. By establishing mutually beneficial, long-term relationships with our clients, we create custom solutions uniquely tailored to meet the specialized business objectives of each client.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
- Paid ads on Facebook.
- Promoted Tweets on Twitter.
- Sponsored Messages on LinkedIn.
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
- Blog posts.
- Online brochures and lookbooks.
Direct Mail Marketing
Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. As technology becomes the more prevalent way to conduct correspondence, consumers begin to miss receiving traditional mail in their mailboxes each day.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
- Reporter outreach via social media.
- Engaging online reviews of your company.
- Engaging comments on your personal website or blog.
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